斯沃特台灣 | 財務數位轉型諮詢
斯沃特台灣是亞洲領先的一站式財務數位化轉型諮詢公司，在實施財務自動化項目和其他幫助企業實現工作流程自動化的雲端解決方案方面擁有超過 14 年的經驗。我們是 2023 年度解決方案提供商獎 – Workday 新星合作夥伴，與該地區最大的雲端顧問團隊之一合作。 Shearwater 台灣提供一套雲端解決方案，包括雲端企業資源規劃 (ERP)、企業績效管理 (EPM)、賬戶對賬和財務結算流程自動化、公司間財務整合、整合和工作流程自動化平台。
Cloud ERP systems for marketing and sales teams bring in new leads and extend offers to existing customers. Most cloud enterprise resource planning (ERP) software come equipped with solutions that help manage lead generation and campaigns effectively.
By providing real-time visibility – into orders, inventory, billing, shipment, customer financials, order history, returns, payments, pricing – the marketing and sales team gets an unprecedented consolidated view of all customer interactions and allows them to make informed decisions.
Companies' marketing and sales teams can benefit greatly from a cloud ERP system’s ability to bring consolidated data from various customer touchpoints. As these data are available in real-time, it is especially beneficial for companies with omnichannel business strategies. Marketing and sales officers get to make strategic decisions on the fly based on live data showing customer interactions across different retail channels.
Cloud ERP solutions provide a correlation between the items that customers purchase. Functions like the upsell manager allow businesses to identify customers who offer a good opportunity for upselling. It then provides a list of customers and an item or set of items they might purchase.
Modern-day cloud EPR systems come equipped with a full set of standard marketing reports. Such as the campaign ROI and campaign response reports. You can customise reports to meet the needs of your business. Key performance indicators (KPIs) provide immediate updates on your campaigns as you get real-time data as orders are received or campaign email is viewed.
With a few steps, you can create and execute campaigns that give you maximum visibility into each campaign's impact on your business. A cloud ERP system’s reports and KPIs provide a comprehensive look into your marketing campaigns. You can effectively track lead source data, return on investment (ROI) and campaign response for entire campaigns as well as individual campaign events.
In a digital business environment, responding to market developments and changes is of utmost importance. Modern-day cloud ERP software allows the marketing and sales teams of businesses to be equipped with data at their fingertips by providing access anywhere, anytime and on any device, provided you have internet access.
Most cloud ERP solutions can help track the revenue generated by paid keywords through the lead source field on sales transactions. The tracked payment enables you to calculate return on investment (ROI). Keyword campaigns track the paid keywords, search engines, and target audience. These campaigns also follow the URL associated with the keyword search results.